Levelling Up hub for Grant Thornton UK

Role: Senior Content Strategist

The challenge

Create a content campaign to highlight Public Sector team’s expertise and drive client conversations and engagement

Actions

  • Created campaign proposal deck to present to stakeholders for approval
  • Created wireframes of pages
  • Collaborated closely with subject-matter experts to draft and edit content
  • Collaborated closely with web and design team to create infographic and interactive page content
  • Created related content

Outcomes

  • Hub and related content drove conversations and received positive feedback from clients